Recruitment and branding videos
Videos are indispensable for today's recruitment activities
But what kind of videos should I make?
For those of you who are in charge of personnel affairs,
I will secretly tell you what format of video is good.
Interview format
This is a video in which the president and employees conduct corporate PR in an interview format. If you are the president, you can see many videos about the corporate philosophy and the image of the person you want to hire, and if you are an employee, you can see many videos about the atmosphere in the company and motivation for work.
The point is to convey the "reality" so that job seekers can clearly image the atmosphere of the company and the job description they want to know.
Staff discussion format
This is a video that summarizes how employees talk to each other in a dialogue or roundtable format. Many companies have adopted this service because it has many advantages, such as being able to speak honestly without hesitation because they are acquainted with each other, and being able to know the real image of employees and what job seekers really want to know.
documentary format
It is possible to appeal to the "emotions" of job seekers more deeply than text-based, such as the job satisfaction and motivation that employees feel, and the specific work content.
Targeting university students who are familiar with gathering information through videos, this content is particularly effective for hiring new graduates.
Recruitment branding format
A short PR video will be a hook to let you know "What kind of company is this company?" It is also effective to use opening movies, etc. at individual company briefings.
interactive format
Interactive videos are trending in recruiting videos. A click element is prepared in the video, and the scenario and content branch depending on the viewer's choice.
The big difference from other videos is that there is an element of viewer participation instead of one-way information transmission. Two-way communication is realized, the viewing completion rate increases, and the conversion rate increases as a result.
